In Barcelona, a heated presidential election is looming in 2026, amidst strategic moves by the leading candidates. One prominent figure is planning a surprise that could shake the foundations of the club, a move with unprecedented financial and sporting implications, though the true objective is only gradually being revealed.
The plan remains shrouded in mystery, with no official announcements regarding deals or actions. However, indications suggest that this move could reshape Barcelona’s future on all levels, directly impacting the club’s finances and sporting policies.
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Marc Serria, one of the leading candidates for the Barcelona presidency in the 2026 elections, is leveraging the potential return of Lionel Messi, the current Inter Miami star, to bolster his chances of winning against incumbent Joan Laporta.
Serria, who possesses extensive financial expertise, emphasized that Messi’s return to the club is not merely a sentimental gesture but also represents a tremendous economic opportunity. This move is expected to boost the club’s revenue by approximately €200 million in a single season through global marketing campaigns, shirt sales, and sponsorship deals.
The goal is not solely sporting; Serria aims to make Messi a permanent partner of the club, similar to the famous relationship between basketball legend Michael Jordan and Nike, which would grant Barcelona long-term commercial influence.
Serria emphasized that Messi’s return is a matter of life or death for the club, indicating that this step could help Barcelona overcome its ongoing financial difficulties and make more confident decisions across all areas.
The coming weeks may see increased pressure surrounding Messi’s potential return and whether the move will materialize before the 2026 elections.
